ModCloth is an American online retailer of indie and vintage-inspired women's clothing. The company is headquartered in San Francisco with an office in Los Angeles and a joint office/fulfillment center in Pittsburgh.
Maps, Directions, and Place Reviews
History
ModCloth was founded in 2002 by Susan Gregg Koger and Eric Koger. Both Susan and Eric were students at Carnegie Mellon University and launched ModCloth as an online website to sell used vintage dresses. ModCloth grossed $18,000 in revenue in 2005, and received its first round of seed funding in 2008. In 2009, ModCloth reported $15 million in revenue, allowing them to relocate headquarters from Pittsburgh's Strip District to San Francisco. ModCloth reported $100 million in revenue in 2012 and $150 million in 2014.
In 2015, ModCloth became a multi-channel retailer when it opened its first pop-up Fit Shop in Los Angeles, followed by another in San Francisco. ModCloth pop up shops carry a curated collection of ModCloth clothing and home decor, along with select pieces from local artists. ModCloth uses these pop-up stores to promote existing online and social media services such as Fit for Me and the Style Gallery. ModCloth will be opening pop-up stores in other cities as part of the 2016 "ModCloth IRL Tour". Cities expecting to see pop-up shops include Washington D.C., Portland, Austin, and Pittsburgh. ModCloth plans to open permanent locations following these temporary store experiments.
In March 2017, ModCloth was acquired by Jet.com, a subsidiary of Walmart.
Jet.com noted ModCloth would run independently, similar to the arrangement in place for other companies they had acquired in the past. Both the website and the retail store in Austin would be retained by ModCloth. The partnership would give ModCloth more working capital, the ability to open more physical locations, and grow the business to reach more women.
Though financial terms of the acquisition were not disclosed, the deal was estimated to be between $51 million to $75 million.
Where To Buy Cute Plus Size Clothes Video
Stance on body image
Truth in Advertising Act endorsement
In 2014, ModCloth became the first retailer to sign the Heroes Pledge For Advertisers. As an endorser, ModCloth committed to not use Photoshop to "change the shape, size, proportion, color, and/or remove/enhance the physical features" of its advertising models in post-production. In June 2016, ModCloth hosted an event on Capitol Hill to support the 2016 Truth in Advertising Act. Modcloth's Susan Koger spoke at this event along with Representative Ileana Ros-Lehtinen who was one of the introducers of the Act.
Real people as models
In 2015, ModCloth began using staff members as models for its swimwear advertising campaigns. ModCloth's swimsuit campaign launched in response to research that correlated low self-esteem for women when exposed to thin models.
Plus-size rebranding
In 2015, ModCloth removed the plus-size term from its site. The company's decision was supported by a ModCloth survey, which concluded that almost two-thirds of women were embarrassed to shop in a separate section for plus-labeled clothing. The plus-size clothing was integrated into the greater site and made shoppable through size filters. The "plus-size" label has also been replaced by "extended sizes", which will also contain extra-small, petite, and tall clothing.
Criticism
Acquisition by Wal-Mart Stores, Inc.
In March 2017, after ModCloth co-founder Susan Gregg Koger announced that company had been acquired by Jet.com (a subsidiary of Walmart), many ModCloth customers expressed disappointment in online comments and social media. Some of the criticism related to concerns that ModCloth products would no longer be unique. ModCloth has stressed that it remains largely independent and that its product quality will not be negatively impacted.
Still other criticisms focused on Walmart's history of controversial business, employment, and supply chain practices. ModCloth has not responded to these specific concerns, but emphasizes the brand will continue to focus on inclusivity.
Philanthropy
On March 5, 2012, ModCloth announced a donation of dresses to The Princess Project. For every dress purchased from its Fancy Frocks collection that day, ModCloth would donate a dress to the non-profit.
In 2015, ModCloth began its partnership with Schoola to raise money for Malala Yousafzai's Malala Fund, which advocates and supports education for young women. ModCloth participates in the cause by donating clothing which Schoola sells for a discount. The proceeds are then donated to the Malala Fund.
Source of the article : Wikipedia
EmoticonEmoticon